This is hardly new information, but it’s clear that it bears repeating. Every finals week we see a surge in the number of Google hits for our posts with “Finals Week” in the title and header tags. Unfortunately we don’t have the information people are looking for. We did go back and update our posts with links to the information we assumed they were looking for, which is the schedule for when finals are held.
Semantic markup is a key component of accessible content, but it’s also critical for SEO. The more accessible you make your content, the more likely you are to have better search hits for your content.