Market research reports from Mintel!
Friday, January 25th, 2008
The library has subscribed to Mintel Reports: USA (also known as Oxygen) in time for Spring semester! Mintel is a source of high-quality, in-depth market research reports, almost unsurpassed for business plans, market analysis, industry research, and advertising projects. This database has wide applicability for courses on entrepreneurship, strategic management, marketing, and advertising. It also has potential for non-business classes such as music, recreation, health & community services, journalism, communication design, construction, computer science, and probably more.