
Image by pshab, used under the Creative Commons license.
A place to connect to your friends… a place to keep updated on their activities… Many of us, including myself, love being on Facebook for the benefits it affords us in discovering fun upcoming events and in maintaining friendships. But there is a tradeoff for these benefits – in seeing who we connect to and where we plan to go, Facebook learns a lot about us. And yes, Facebook has faced challenges regarding its uses of the information it collects about Facebook users.

Image by Captain Vankuso, used under the Creative Commons license.
The primary challenges Facebook has faced concern the level of control Facebook users have over what gets published to their news feed. When the news feed was first introduced in 2006, Facebook faced a backlash from its users, who wanted an easy way to limit what got posted in the feed about their activities. At first Facebook resisted, but given the strength of the negative reaction (in particular a Facebook group with over 197,000 members – and that’s down from its total membership in 2006), the company ultimately retreated and allowed users control over who could see what from the feed, and which individual Facebook applications could publish stories to a person’s feed.
Fred Stutzman, a researcher at the University of North Carolina, had a good write up of this issue. His takaway thought is that
I do believe that a gradual rollout or more in-depth consideration of user’s privacy concerns would have benefited Facebook… The takeaway here is that Facebook, like it or not, has brought to bear a very real issue in online identity. Everything we do in public or semi-public spheres can be tracked and chronicled. We don’t see our digital footprints as much because systems haven’t cropped up to collect them, but collecting them is trivial. Facebook has simply put one of those systems in front of us – wrapped up nicely as a feature – but it isn’t hard to see the reality. As we grapple with this reality – that our privacy is only a construct of a system, and that our identity can be tracked and chronicled – how will students change their behavior? We’re really only at the tip of this iceberg, but with Facebook’s new features, we’ve accelerated this discussion substantially.
Danah Boyd, a researcher at UC Berkeley and a Fellow at Harvard Law School’s Berkman Center for Internet and Society, offers similar thoughts here and here.

Image by woordenaar, used under the Creative Commons license.
A similar challenge came in November of 2007 with a program called Facebook Beacon. Beacon allowed a person’s transactions with certain e-commerce websites to be reported in the news feed. For example, if a person rented a DVD from Blockbuster Video or bought something on Overstock.com, this transaction would show up in his/her news feed. This led to stories such as the one recounted here and here, where someone’s holiday gift purchases were reported to everyone they knew on Facebook, including the people for whom they bought the gifts. But as some pointed out, the issue ran deeper than just gift giving surprises being ruined. Noting the possibility of information one might wish to keep deeply private being shared, Facebook user Nate Weiner asks in the Herald Tribune article linked above, “What if you bought a book on Amazon called ‘Coping with AIDS’ and that got published to every single one of your friends?”
Beacon caused a huge outcry, reported throughout the traditional media and throughout the blogosphere. This outcry only intensified when MoveOn.org began a petition to make Beacon an opt-in program and started a related Facebook group (Opt-in means a person had to agree to have stories of their transactions published to their feed, rather than just see them show up automatically).
While the company ultimately relented and apologized for offending its users, the Beacon issue won’t die. This past Tuesday, August 12, a group of Facebook users filed a legal complaint against the company for not initially making Beacon an opt-in program. We will see where this complaint goes, and how long Facebook will continue to face privacy-related challenges like this.
These are the two big incidents that caused considerable public reaction against Facebook’s privacy practices, but there are other incidents as well. Sarah Perez sees privacy issues with Facebook Connect, the Facebook application for the iPhone. Danah Boyd points out that unless a person opts out, his/her Facebook profile can be indexed by search engines like Google.
Don’t get me wrong, I’m not trying to attack Facebook — I use it and enjoy it myself. Up to a point, I am even willing to sacrifice some information about my online activities in order to use it. However I do believe it is worth knowing about the information Facebook (and other social networks as well) will gather from people who use the service. What do you think? Is Facebook’s repeated lack of sensitivity to privacy issues a concern? Have they made adequate adjustments to address privacy concerns one might have? Will this issue affect how you use the site, and/or what you do with it? I would love to hear your thoughts or personal anecdotes about this issue.
Contributed by Aaron Bowen