Market research reports from Mintel!
The library has subscribed to Mintel Reports: USA (also known as Oxygen) in time for Spring semester! Mintel is a source of high-quality, in-depth market research reports, almost unsurpassed for business plans, market analysis, industry research, and advertising projects. This database has wide applicability for courses on entrepreneurship, strategic management, marketing, and advertising. It also has potential for non-business classes such as music, recreation, health & community services, journalism, communication design, construction, computer science, and probably more.
It is easy to browse through categories including food, clothing, health and medical, lifestyles, technology, and travel or to search by keyword. The reports are extensive and detailed; there are also brief news, trend reports, and company profiles on the web site.
Access Mintel Reports from the Articles and Databases link:
http://www.csuchico.edu/lref/guides/rbn/index.htm
(Please Note: Before accessing the search screen, you will be prompted to accept the copyright and then required to register and sign in using your Chico email address.)
If you have any questions about Mintel, feel free to contact Wendy Diamond (wdiamond@csuchico.edu), Business Librarian.
Posted by Wendy Diamond